Next Volvo XC Spells Volvo's Future Design Language

by Kevin Anderson

Volvo's future auto design is leading a new direction. Recently, a preview of what is to come is made available to some lucky journalists and enthusiasts. Volvo earlier pulls wraps off its all-new XC60 Concept which showcases fresh and striking design.

XC60 Concept is set to be introduced in Detroit's auto show next month. There, dealers and enthusiasts alike can take their first look at the future design of Volvo under the administration of Steve Mattin, the automaker's new guru. In an interview, Mattin said that the XC60 concept will indicate Volvo's new design DNA. He added, "It will have technical as well as design innovation. But it's a real concept car, not just a disguised production car." In other words, its relationship to the real thing will be as the 2000 ACC concept was to the XC90. "It takes the emotion of the C30 a step further."

Mattin also gave the metes and bounds of the future design of the automaker. He said, "We need to be recognizable as Volvo. We're still about Scandinavian simplicity; we can't be playful or do styling for the sake of styling. Volvos last a long time, so our design must have legs. But we can't be too simple or we'd edge toward blandness. And we can't change; we must be fresh. I want to broaden our design and have more variation between car lines."

XC60 combines the power of Volvo XC90 vintage car truck parts and the elegance of C30 auto parts to pave way for a remarkable new XC. The vehicle has an elegant glass roof, catchy front grille with angles positioning lights on its sides, sophisticated interior, and comfortable ergonomics.

According to enthusiasts, the future of Volvo design is anything but bland. Volvo president Fredrik Arp said, "The XC60 will be as important as the C30 in expanding the brand's sales." Arp added that the concept is a good indicator of what the production model will look like.

Volvo expects that the new XC will capture the desires of modern day owners which have active urban lifestyle. The automaker also intends to follow up the concept version with the production venture before the end of the decade.

About the Author

As a former news correspondent for an auto-related websites, Kevin has gathered extensive knowledge and experience in the automotive industry. This 34 year old father of three from Pennsylvania is a genuine car lover.